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How inventory and loyalty impact retail marketing

How inventory and loyalty impact retail marketing

WHAT’S INSIDE?

We are in year two of the great supply chain crisis, and the impacts are evident. Lost production, constrained inventory, and high-profit margins contribute to historically low customer loyalty scores.

Here are three important data signals that dealerships should follow as the industry recovers.

  • Consumer loyalty scores to make, model, and segment
  • Current vehicle migration patterns and the implications for EV surge
  • Retail investment shifts—how auto marketers are responding

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